Tri Me

This was a project set by WMH to create a brand that got people cooking and to try new and exciting things. Joe led the team with Dan as his right hand man to victory! The team included Lucy Radford, Matt Krishnan, Lauren Jordan, Ben Wight, and Ruqia. We came up with the Brand TRI me with the idea being making cooking simple by keeping the recipes to 3 easy steps, using a 3 colour traffic system for easy medium and hard recipes.

Receipts - This idea was to have a recipe printed on the back of your receipt using ingredients that you have bought meaning you will get a new recipe every time depending on the ingredients you buy.

Text Message recipes straight to your phone - If you are stuck for ideas on what to cook and you don't have a cook book handy simply text the ingredients you have and you will be text back with a simple recipe using those ingredients.

Trafalgar Square packaged Pigeon - To spread the word of our brand we thought to package pigeon meat like chicken's are packaged in the meat aisle at the supermarket. We would leave loads of these around trafalgar square with our logo on. This is to try and get people to look at food differently and try new things. I've heard pigeon is very tasty.

Frisbee Plate - Green frisbees with our logo on which double as a plate to eat on. We would leave loads of these around parks around the country in an effort to get people out and about using the frisbees and getting people active. They also double up as a plate to eat a picnic on. (We would provide handy WIPEme tissues to clean plates)

EYE me - Promotional material etc.

BUY me - Products to buy.

TRI me - Brand and Logo.

Receipts that print recipes on the back depending on ingredients bought.

Text service - Texts simple recipes straight to your phone.

Pigeon meat put all over Trafalgar Square to get people to try new food (pigeon meat)

Frisbee made out of the logo for TRI me, also used as a plate.

TRI me logo